About Bill Coutz


Bill Coutz is currently the Business Development Manager for The Commercial Shading Program at Rollease Acmeda, a global leader in the Interior Shading Industry. Bill’s primary areas of responsibility include project identification, scope clarification, solution development and scope fulfillment through the engagement of Commercial Shading Dealers and relationship building with Commercial Shading Fabricators. Prior to joining Rollease Acmeda Bill was the Vice President/General Manager at Valley Lighting, LLC in Linthicum, MD with responsibility for Sales, Market Development, Vendor Liaises, Project Bid Follow up, Sales Forecasting and Reporting of the Shading Division. Bill was also the General Manager of Shading at Avitecture, an A/V company in Sterling, VA with a large presence in the Commercial and Federal Government sectors.

From 1997 through 2009 Bill served as President and owner of Atlantic Sun Control, Inc., an interior and exterior shading company serving Maryland, Delaware and Pennsylvania. Atlantic Sun Control was recognized as an industry leader in the Mid-Atlantic region by multiple vendors and presented with multiple sales achievement awards. In 2003, Atlantic Sun Control was recognized as a Top 10 Dealer Nationwide by Eastern Awning Systems, Inc. and WorldScreen. 

In 2018, Bill ran successfully and was elected to Cecil County Council in District 2. He has served the citizens in Cecil County faithfully and has been a welcomed change of representation. Bill has maintained an open communication approach and is consistently open to listening and discussing the questions, comments and concerns of all citizens in his District and throughout Cecil County. Bill has continued to be very active in the community and has become even more engaged in with his County and its citizens. You will see Bill out at events within Cecil County, large and small. He has taken an active role with our Volunteer Fire Fighters, Law Enforcement and other First Responders. Public Safety has been a primary focus since taking his seat on County Council. He is serving on several committees within County Government. These include Planning Commission, Economic Development Commission, Upper Shore Regional Council, Maryland Rural Counties Coalition Board and Commission on Aging. 

Bill’s greatest strengths are his drive, leadership and ability to develop and manage projects and challenges from conception through completion. He thrives on challenges, especially those that expand the organization’s reach. He has served and chaired on several organizations and spearheaded their efforts related to the direct development and growth of the organization’s goals. Bill’s past organization involvements include Chamber of Commerce, BNI Professional Networking Group where he served as a two term President and multiple charity organizations including the Delaware Food Bank, Boys and Girls Club and several Cecil County Little League organizations. He is Vice President of The Fair Hill Races and Cecil County Breeders’ Fair and works on multiple committees for the Race Day events. Bill heads up security, working with The Maryland State Police and Cecil County Sheriff’s Office. He also works with the Marketing Committee for outdoor advertising, Outdoor Jumbotron displays and Parking Services working with the Mason Lodge and local Boy Scouts. Bill also works throughout the year with Shop With A Cop, culminating in the annual Shop With A Cop shopping event for under privileged children in Cecil County.

Bill holds a bachelor’s degree from Frostburg State University in Business Administration and Political Science. He attended Saint Mark’s High School and Mt. Aviat Academy. Bill is a lifelong resident of Cecil County, growing up on farms in Elkton and Calvert. During his youth he was an avid horseback rider for pleasure and amateur show and a member and instructor in the USPC. Bill worked in the thoroughbred racing industry at Delaware Park and Saratoga Racecourse for several trainers. He currently resides in the Fair Hill/Elkton area with his wife, Gaby and an English Mastiff name Cai and a Boston Terrier named Bentley.